Hospitality marketing for more bookings

Everything that makes guests find, choose and book your business: your Google Business Profile and reviews, local visibility in Google and in AI search engines, Google Ads and social advertising around your quiet days and your events, and a website where booking a table or sending a group enquiry takes just a few steps. At Stijgt this always comes with measurement that runs through to the reservation.

Djunes, our own photo booth and event hire company, runs on the same dynamics as hospitality: a diary that has to fill up, seasonal peaks, parties and company outings that come in through an enquiry, and reviews that decide the choice. We have been doing that marketing ourselves for years, with our own money. The approach that works there, we translate to restaurants, bars, beach clubs and venues.

No. We work for at most one client within the same industry and region. What we research and build for your business, we do not use for the restaurant two streets away.

Start with your Google Business Profile: complete opening hours, an up-to-date menu, good photos, a working booking button and a steady flow of reviews that you respond to. Also make sure your website is found per location and per occasion, for example for “lunch”, “terrace” or “afternoon tea” with your place name. Google Ads then fills the days that are still empty.

In most cases, yes. We first look at how your reservation system or widget works and then link the reservation to GA4 and your ad platforms. Where a direct link is not possible, we measure the click through to the system and the group enquiry, and work with what those are worth on average.

With social advertising around the moment people make plans, targeted at your own region, and with a page of its own for each event on your site that is also found through Google. People who booked before or follow you, you reach again with remarketing. That is how you fill a music night or wine tasting without starting from scratch every time.

Give groups, company outings and parties their own page with packages, capacity and a short enquiry form, and make sure that page is found for the search terms companies and organisers use. After that, follow-up is what counts: respond quickly, ask straight away for the date and number of people and send the proposal yourself. That is where most revenue is won or lost.

You pay a one-off set-up fee and then a fixed amount per month for management, which you can cancel monthly. For Google Ads we recommend an advertising budget of at least € 500 per month. In a free intro call we give an honest estimate for your business.

A cleaned-up Google Business Profile and Google Ads often bring the first extra reservations within a few weeks. SEO takes longer, a few months, but delivers more lasting growth. The best moment to start is well before your busy season or your events period.