Google Ads
The right message, at the right moment in the buying process.
Smart advertising with Google Ads. We make sure your campaigns do not just bring in clicks, but real enquiries and revenue, with a budget that grows with your results.
What we do for you
- Search, Shopping, Display and Video campaigns
- Full conversion tracking set up in advance
- Controlled scaling on cost per lead
- AI-assisted bid and budget optimisation
- Clear monthly reports
Our approach
How Stijgt makes the difference
- 01
Building profitable campaigns the smart way
A well-thought-out structure and sharp ads that put your budget to work as efficiently as possible.
- 02
Performance on autopilot
We start small to test, and only scale up once the cost per lead or revenue target is right.
- 03
Data that points the way
Every month you know exactly what your investment delivers and what the next step is.
Costs
What does outsourcing Google Ads cost?
When you outsource Google Ads (PPC), you pay for two things. The ad budget goes straight to Google; you decide how much. On top of that, you pay for setting up and managing the campaigns.
At Stijgt you pay a one-off setup fee and then a monthly management fee. How much that is depends on the size of your campaigns. You are never locked in: you can cancel monthly.
For the ad budget we recommend at least €500 per month; with less, the management costs outweigh the return. Beforehand, we use expected click prices and conversion rates to work out what a lead or sale will cost you. If that does not add up to a profitable figure, we will tell you honestly.
In-house or outsourced
When does it pay to outsource Google Ads?
You can set up a simple campaign yourself. The difference is in what comes next: conversion tracking that is accurate, search terms that cost money without delivering anything, bidding strategies that steer towards the right goals, and ads you keep testing.
Outsourcing pays off once your ad budget gets serious or when you do not have time to adjust things every week. At our own business Djunes, that is how the cost per booking dropped from €42 to €26.
The process
How we work on your Google Ads
Every partnership follows The Stijgt Method: data-driven and in clear phases.
- Phase 1
Introduction & goals
We get to know your organisation, market and ambitions. Together we decide which strategy and channels fit best. This conversation can be online or on site.
- Phase 2
Baseline, data analysis & strategy
We record a baseline so growth can be proven later. We analyse technology, competition and opportunities, and turn that into a focused strategy.
- Phase 3
AI-driven execution
We carry out the strategy and speed up the work with AI, from research to content and ads. A strategist checks and validates every step.
- Phase 4
Monthly optimisation & reporting
We measure the impact continuously, scale what works and adjust where needed. Every month you receive a clear report that we go through together online.
Frequently asked questions
Frequently asked questions about Google Ads
What does outsourcing Google Ads cost?
You pay the ad budget directly to Google (we recommend at least €500 per month) and at Stijgt a one-off setup fee plus a monthly management fee. That depends on the size of your campaigns and can be cancelled monthly.
When will I see results from Google Ads?
Usually within 1 to 2 weeks. We set up conversion tracking first, start small to test, and scale up as soon as the cost per lead or revenue target is right.
Do you also do Google Shopping?
Yes. Alongside Search campaigns we run Shopping, Display and Video campaigns, depending on what suits your offer and goals.
What do I get to see every month?
A clear monthly report showing what your budget delivered and what step we take next. We go through it together online.
Knowledge base
From the knowledge base
Google Ads cost: what you pay Google and for management
How much does Google Ads cost? Learn how ad budget and management fees are built up, what sets the price of a click and from what budget outsourcing pays off.
Read the article →SEOSEO vs PPC: the difference and which one to choose
SEO vs PPC: what is the difference between organic search and paid search ads? Learn how both work, what they cost, how fast they deliver and which to choose.
Read the article →Conversion & analyticsGA4 consent mode v2: why conversions go missing
Is GA4 missing conversions? Often it is consent mode or a tracking setting. Consent Mode v2 explained, basic versus advanced, and the six most common causes.
Read the article →Why Stijgt
Why businesses choose Stijgt
Supply and demand, brought together
We connect your offer with the people who are actively searching for it.
What we promise, we tried on ourselves first
We do our own marketing for Rijruimer & Djunes. So we know from experience what works.
Measurable, not a gut feeling
A baseline at the start makes the result of every euro visible in black and white.
Firepower through AI & our own agents
More output and sharper steering with AI and our own agents, without compromising on quality.
Specialists in lead generation and webshops
More enquiries or more online sales: we know what works in your model.
Ahead in AI search (GEO)
We make sure your brand also shows up in AI answers from ChatGPT, Gemini and Google AI.
Free growth plan
Get a free growth plan for your website
Leave your website and email address. Within 1 working day you will have a personal plan in your inbox: where you are missing customers in Google, Google Ads and AI search engines, and which steps will bring the most.
Ready to grow?
Let us find out whether we are a match
In a free 20-minute intro call we look at your situation and tell you honestly where your biggest growth opportunities are.