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Knowledge base
Answers from practice.
What does it cost, how long does it take and what actually works? Written by the Stijgt team, with figures from our own businesses.
Knowledge base
SEO
How long does SEO take? When you see results
How long does SEO take to work? An honest look at the timeline, why it differs per website and what you can do to see results sooner.
How much does SEO cost? What you pay and for what
How much does SEO cost? See what makes up the price of outsourcing SEO, what pushes it up or down and how to judge whether an SEO agency is worth the money.
SEO copywriting: how to write SEO content that ranks
SEO copywriting starts with keyword research and search intent, not keyword counting. Learn how to write SEO content yourself or brief a writer properly.
SEO tips: 12 things you can do yourself to rank higher
Want to rank higher in Google without an agency? 12 practical SEO tips you can do yourself, from your Google Business Profile to tracking that works.
SEO vs PPC: the difference and which one to choose
SEO vs PPC: what is the difference between organic search and paid search ads? Learn how both work, what they cost, how fast they deliver and which to choose.
Technical SEO checklist: 11 points to check
Technical SEO decides whether Google can find, read and understand your site. Run through this 11-point checklist to find the errors holding your rankings back.
Knowledge base
Link building
Link building cost: what does a backlink really cost?
What does link building cost? Learn what drives the price of a backlink, how to get links and when link building is worth the investment.
What are backlinks? And how do you get them?
What are backlinks and why do they matter to Google? Learn what makes a good backlink, how to get backlinks and how many you actually need.
Knowledge base
Conversion & analytics
GA4 consent mode v2: why conversions go missing
Is GA4 missing conversions? Often it is consent mode or a tracking setting. Consent Mode v2 explained, basic versus advanced, and the six most common causes.
What is conversion rate optimisation? CRO explained
What is a conversion and what is conversion rate optimisation? A clear explanation with examples, a worked calculation and the steps to get started yourself.
Knowledge base
AI search
How to rank in ChatGPT: ChatGPT SEO explained
How to rank in ChatGPT? Learn what AI visibility is, how ChatGPT SEO differs from regular SEO and which steps actually increase your chances of being cited.
What is GEO? Generative Engine Optimization explained
What is GEO and what does it stand for? Learn how Generative Engine Optimization works, how it differs from SEO and how to get cited in AI answers.
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