The B2B marketing agency that reaches buyers

B2B digital marketing targets business customers: buyers, business owners and professionals looking for something for their company. They search with different terms (wholesale, supplier, specifications), compare for longer, often decide with several people and ask for a quote first instead of ordering straight away. The approach therefore centres on being found for business search terms, content that answers buyers’ questions and measurement that runs through to the deal.

Yes. For Decofleur, a European wholesaler in dried flowers, we work in four languages on SEO, content, link building, Google Ads and conversion optimisation: more than 5,400 organic keywords and consistent top 3 positions on wholesale terms, in a shrinking market. Baxhout built a timber merchant into an online shop for both consumer and business customers with us. And with our own company Djunes we serve business and consumer customers every day.

Yes, often even better than for consumer brands, because there is less competition on business search terms and a single customer is worth a lot. B2B SEO starts with the right keywords: not "buy flowers" but "dried flowers wholesale", not "timber" but the wood type, size and application a tradesperson searches for. Then we build the category and product pages and content that rank for them.

Yes, provided you optimise for requests and customers rather than clicks. Business keywords often have low volume but high value, so we aim campaigns at the terms buyers use and exclude consumer traffic. At our own company Djunes the cost per lead through Google Ads fell by 38 per cent by working this way. We recommend an advertising budget of at least € 500 per month.

We measure the quote request or contact moment in GA4 and your ad platforms, and link it where possible to your CRM or quoting system. That shows us which keywords and campaigns produce not just requests but real orders. Where a direct link is not possible, we work with what a request is worth on average.

That is exactly one of the things we check in the baseline. Google does not see pages behind a login, and a catalogue that only becomes visible after logging in does not exist for search engines. We make sure category and product information is publicly findable, while net prices and ordering stay behind the login.

Sometimes. LinkedIn works well for reaching a specific job role or sector, for example in business services or with a new product. For a wholesaler or supplier that people mainly search for, visibility in Google usually delivers more. We only recommend social advertising where it fits your audience and your margin.

Yes. B2B content is about the questions a buyer asks before requesting a quote: applications, specifications, differences between materials or variants, delivery times and minimum order quantities. That content makes you findable for long-tail searches, in Google and in AI search engines, and removes objections before the sales conversation starts.

You pay a one-off set-up fee and then a fixed amount per month, which you can cancel monthly. For Google Ads we recommend an advertising budget of at least € 500 per month. We work for at most one client per industry and region. In a free intro call we give an honest estimate for your situation.