Client case · Wholesale
Decofleur.com: a lasting top 3 in dried flowers.
For the dried flower wholesaler Decofleur we built lasting top-3 positions for wholesale terms, with SEO, content strategy and link building, complemented by Google Ads and ongoing conversion rate optimisation. In a shrinking market, revenue actually grew through organic search.
Broad organic visibility
Search engine optimisation & link building
What we did
- Technical SEO and a scalable content strategy for the entire range.
- Keyword research around decoration, flower and seasonal terms.
- Category and product pages optimised for search intent.
- Authority built with targeted link building.
Lasting top-3 positions for wholesale terms and a broad organic profile of 5,400+ keywords. In a shrinking market, revenue actually grew through SEO.
Advertising for return
Google Ads
What we did
- Shopping and Search campaigns per product group.
- Managed on cost per conversion and profitability.
- Ongoing search term and ad optimisation.
Google Ads accelerates sales on commercial terms and seasonal peaks, with budget that scales with return.
Getting more from the traffic
Conversion rate optimisation
What we did
- Watertight conversion tracking set up.
- Product pages and checkout funnel improved.
- A/B tests on the most important templates.
More revenue from the same traffic by removing barriers in the funnel.
Visible in AI search engines
Generative Engine Optimization
What we did
- Content structured for recognition by AI models.
- FAQ and product schema added.
- Consistent product and business data built up.
Decofleur is mentioned in AI search engines, a growing channel.
Our approach
From baseline to a head start.
Baseline
All channels, technology and competition mapped out, so growth can be proven later.
Strategy
A plan per discipline, with clear priorities and measurable goals.
Execution
Accelerated with AI, checked by a strategist. Weekly adjustments.
Scaling
What works gets more budget and reach; the rest we stop.
“A broad webshop calls for broad visibility. That is in place now, with authority that lasts.”
Who this is for
Would this work for your wholesale or B2B webshop too?
Stijgt Online Marketing helps wholesalers and B2B webshops grow in Google, Google Ads and AI search engines such as ChatGPT. Business buyers search differently from consumers: for wholesale, purchasing and larger quantities, often in several countries. At Decofleur that led to lasting top-3 positions for wholesale terms. The same approach works for, among others:
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Wholesalers
Wholesalers with a broad range who want to win business customers online.
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B2B webshops
Webshops with trade prices, volume discounts or a customer login.
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Flower and plant wholesalers
Flowers, plants and dried flowers, where season and trends drive search demand.
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Suppliers to florists
Suppliers to florists, decorators and event stylists.
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Home and decoration wholesalers
Home accessories and decoration for shops, hospitality and interior designers.
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International webshops
Webshops that sell in several countries and languages and want to be found per market.
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Manufacturers and importers
Businesses that supply directly to shops and the trade.
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Suppliers to retail
Businesses that supply garden centres, concept stores and online shops.
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