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Own business · Events & photobooths

Djunes.nl: from newcomer to top 5 in the Netherlands.

Our own photobooth and event rental business, grown full-funnel with exactly the approach we use for clients. Below, per discipline, what we did and what it delivered.

Sector Events · photobooth rental
Market B2B & B2C · all of the Netherlands
Period 2021 – present
Reviews 4.8/5 · 439+ reviews
SEOSEASMACROGEO
+212% Online bookings year-on-year growth
+187% Organic traffic in 12 months
−38% Cost per lead via Google Ads
Top 5 In the Netherlands in a crowded market
SEO

Ranking higher for good

Search engine optimisation

What we did

  • Technical SEO fixes: speed, structure and indexing of the entire site.
  • Keyword research around "photobooth hire" plus all regional and event variants.
  • Scalable landing pages per region and per type of event.
  • Ongoing content production and internal link structure.
Organic sessions / month +187%
SEA

Advertising for return

Google Ads · search advertising

What we did

  • Campaign structure per service and region, managed on cost per booking.
  • Smart bidding strategies on conversion value instead of individual clicks.
  • Ongoing search term and ad optimisation.
  • Budget that scales with proven results.
Cost per booking −38%
Before€42
After€26
Bookings via Ads / month
SMA

Reaching the right people

Social media advertising

What we did

  • Converting campaigns on Instagram, TikTok, Facebook, Pinterest and LinkedIn.
  • Strong creatives and event-focused content per audience.
  • Retargeting of website visitors and previous enquiries.
  • Continuous adjustment on cost per enquiry and reach.
Reach by channel
Instagram · 38% TikTok · 24% Facebook · 22% Pinterest · 10% LinkedIn · 6%
CRO

Getting more from the same traffic

Conversion rate optimisation

What we did

  • Watertight conversion tracking set up as the basis for every decision.
  • Quote form simplified and made faster.
  • Clear pricing and social proof (reviews) added.
  • A/B tests on the most important landing pages.
Website conversion rate +89%
Before1.8%
After3.4%

Almost double the share of visitors who submit an enquiry, without extra ad budget.

GEO

Getting found in AI search engines

Generative Engine Optimization

What we did

  • Content structured so AI models recognise and recommend Djunes.
  • Clear answers to frequently asked questions (FAQ schema).
  • Consistent business information and authority built up.
  • Monitoring of mentions in ChatGPT, Perplexity and AI Overviews.
Approach

With structured content and FAQ schema we make sure Djunes is recognised and recommended in AI search engines, a growing channel.

Our approach

From baseline to a head start.

01

Baseline

All channels, technology and competition mapped out, so growth can be proven later.

02

Strategy

A plan per discipline, with clear priorities and measurable goals.

03

Execution

Accelerated with AI, checked by a strategist. Weekly adjustments.

04

Scaling

What works gets more budget and reach; the rest we stop.

“We grow Djunes with exactly the same approach we use for clients. That makes it our living proof: what we promise, we do for ourselves first.”

Team Stijgt On the growth of our own Djunes.nl

Who this is for

Would this work for your events or rental business too?

Djunes is our own business: this is where we test things first before using them for clients. Stijgt Online Marketing helps businesses in events, rental and hospitality grow in Google, Google Ads and AI search engines such as ChatGPT. These are businesses with a fixed service area, seasonal peaks and customers who search shortly before their party or event. The same approach works for, among others:

  • Rental businesses

    Photobooth, party and equipment rental, with a page per product and per region.

  • Event agencies

    Agencies that organise corporate parties, festivals and events and manage on enquiries.

  • DJs and performers

    Bookable acts, where reviews, visuals and availability decide the choice.

  • Hospitality and party venues

    Restaurants, function rooms and beach clubs that want reservations and group enquiries.

  • Wedding suppliers

    Photographers, stylists and suppliers for couples who compare at length.

  • Corporate outings and team building

    Providers for business clients, where quote requests are the core.

  • Local service providers

    SMEs with a fixed working area that want to be found in their region.

  • Seasonal businesses

    Businesses with peaks around holidays, summer or school parties, where campaign timing counts.

Free growth plan

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