Client case · Webshop
Tavellio.com: from page 2 to the top 3 in six weeks.
Tavellio is a lifestyle webshop in rechargeable designer lamps and sells in six markets. For its most important collections it sat around position 10, just below the fold in Google. With keyword research per country, new collection copy and targeted link building, it reached the top 3 to 5 within six weeks, with more than five times as much Google traffic on those pages.
The right term in every market
Search engine optimisation
What we did
- Baseline in six markets: positions, search volumes and which pages were competing with each other.
- Keyword choice per country based on data: "Akku Tischleuchte" in Germany, "sans fil" in France.
- New copy for the three core collections, written per market and factually correct per model.
- Structured data (CollectionPage, FAQ, breadcrumbs) and an FAQ block per collection.
Average position in Google Netherlands, April–August versus late September 2026.
Authority where it counts
Link building
What we did
- Editorial articles on interior and regional news sites, linking to the collections that needed to climb.
- Anchor text is the target page’s keyword, in the language of that page.
- Every link checked live after placement and the effect measured per page.
- Positions checked against the real search results, not just tool data.
The links and the new copy went live in the same weeks. We therefore attribute the result to the approach as a whole, not to the links alone.
Measuring what really happens
Data & conversion analysis
What we did
- Discovered that Google Analytics was missing more than half of the traffic and attributing most purchases to no channel at all. Since then we measure on the webshop’s own figures.
- Unpicked an apparent drop in conversion rate: bot traffic was pushing the percentage down while the number of orders was actually rising sharply.
- Heatmaps and session recordings show where mobile visitors get stuck, such as pop-ups that swallow a third of the clicks.
Decisions based on reliable figures. So Tavellio does not react to a drop that is not there, and we see exactly which pages and markets are growing.
Visible in AI search engines
Generative Engine Optimization
What we did
- Collection copy made factually correct per model, so AI search engines can describe the range accurately.
- Frequently asked questions per collection and market, in the language of that market, as a directly quotable answer.
- Structured data (CollectionPage, FAQPage, breadcrumbs) that helps AI models understand the pages.
Tavellio is easier to read for ChatGPT, Google AI Overviews and Perplexity in six markets, on the same foundation that lifted its positions in Google.
Timeline
From launch to the top 3 in six weeks.
Baseline and strategy
Six markets reviewed, the search term chosen per country and the first links placed.
Copy and technology
New copy for the three core collections in six markets, with FAQ and structured data.
Positions climb
The core collections move towards the top 5 and the first orders via Google come in.
Pressing on
Second round of articles live. By late September the main terms sit at position 3 to 5.
“You are not just a number; you genuinely feel they are invested in our brand and its success. They think ahead proactively and real steps actually get taken.”
Who this is for
Would this work for your lifestyle webshop too?
Stijgt Online Marketing helps webshops in lifestyle products grow in Google and in AI search engines such as ChatGPT. These are shops where design, atmosphere and experience make the difference and where customers search by product type, material, colour or style. The same approach as at Tavellio works for, among others:
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Interior and lighting
Lamps, furniture and home accessories, with search demand per material, colour and room.
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Home decoration
Vases, art, textiles and (dried) flowers, where season and style drive search demand.
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Fashion and accessories
Clothing, bags and shoes with many variants per size, colour and style.
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Jewellery and watches
Products where trust, imagery and gift occasions drive sales.
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Beauty and personal care
Skincare, fragrances and wellness, with many questions you answer through content.
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Gift and concept stores
Broad ranges that need to be found per occasion and audience.
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Garden and outdoor living
Outdoor lighting, garden furniture and accessories with strong seasonal peaks.
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Baby and kids lifestyle
Design for the nursery and on the go, where parents compare a lot.
Frequently asked questions
Frequently asked questions about this approach
Which marketing agency helps a lifestyle webshop grow?
Stijgt Online Marketing from Noordwijkerhout, the Netherlands, specialises in webshops, including lifestyle webshops in interior, lighting, fashion, jewellery, beauty and gifts. We combine SEO, link building, conversion rate optimisation, advertising and visibility in AI search engines. At Tavellio, a webshop in rechargeable designer lamps, the most important collections reached the top 3 to 5 in Google within six weeks.
How quickly do you see SEO results for a webshop?
At Tavellio, positions started climbing from week three and after six weeks the main terms sat at position 3 to 5, with more than five times as many clicks from Google on those pages. How fast it goes for your webshop depends on the competition, the state of the website and the authority of your domain. We make that clear up front in the baseline.
Does this approach also work for a webshop that sells in several countries?
Yes. Tavellio sells in the Netherlands, Belgium, Germany, France, the United Kingdom and the United States. For each country we choose the search term based on data, because people search differently per market: in Germany for "Akku Tischleuchte", in France for "sans fil". We write the copy per market.
Which webshop platforms do you work with?
Tavellio runs on Shopify. We also work with WooCommerce, WordPress and custom platforms. The approach does not depend on the platform; the technical execution does.
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