Client case · Timber merchant
Eikenhout.nl: authority on oak.
Eikenhout.nl was not being found well for "eiken" (oak) and oak-related terms. With SEO, a scalable content strategy and link building we built growing organic visibility, complemented by Google Ads and conversion rate optimisation.
Getting found for oak, for good
Search engine optimisation & link building
What we did
- Technical SEO and a scalable content strategy.
- Keyword research around "eiken" and oak product terms.
- Category and product pages optimised for search intent.
- Authority built with targeted link building.
A growing organic profile: from ~700 to ~4,000 organic visitors per month, with top-3 positions for 140 relevant keywords (from 15).
Getting more from the traffic
Conversion rate optimisation
What we did
- Watertight conversion tracking set up.
- Product and quote pages clarified.
- A/B tests on the most important landing pages.
We get more from the same traffic by refining the funnel, without extra ad budget.
Visible in AI search engines
Generative Engine Optimization
What we did
- Content structured for recognition by AI models.
- FAQ and schema structure added.
- Consistent business and product information built up.
Eikenhout is mentioned in AI search engines (18 mentions measured), a growing channel alongside classic SEO.
Our approach
From baseline to a head start.
Baseline
All channels, technology and competition mapped out, so growth can be proven later.
Strategy
A plan per discipline, with clear priorities and measurable goals.
Execution
Accelerated with AI, checked by a strategist. Weekly adjustments.
Scaling
What works gets more budget and reach; the rest we stop.
“Eikenhout wanted to be found for oak. Organic visibility is growing steadily and the authority keeps building.”
Who this is for
Would this work for your interior or custom-made business too?
Stijgt Online Marketing helps businesses in timber, interiors and custom work grow in Google and in AI search engines such as ChatGPT. These are businesses where quality, finish and size make the difference and customers take their time to orientate. At Eikenhout the number of top-3 keywords grew from 15 to 140. The same approach works for, among others:
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Furniture makers
Furniture makers and workshops that sell custom-made tables and furniture.
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Interior fitters
Interior construction for homes, shops and offices, where imagery and references count.
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Flooring specialists
Suppliers and fitters of wooden floors, per region and per wood type.
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Staircase builders
Staircases and stair renovation, with many questions you answer through content.
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Kitchen builders
Custom-made kitchens, with a long orientation phase and a quote as the goal.
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Woodworkers and sawmills
Businesses that cut, plane or treat wood to size.
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Home and interior webshops
Webshops in furniture, wall shelves and home accessories.
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Suppliers to tradespeople
Suppliers to carpenters, contractors and interior fitters.
Free growth plan
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