Client case · Timber merchant
Douglashout.nl: getting found for Douglas fir.
Douglashout.nl came to us with one clear problem: it was not being found well for "douglashout" (Douglas fir timber) and Douglas-related terms. We built organic visibility and authority structurally with SEO, content strategy and link building, complemented by Google Ads and conversion rate optimisation.
Getting found for Douglas fir, for good
Search engine optimisation & link building
What we did
- Technical SEO: speed, site structure and error-free indexing.
- Content strategy around "douglashout" and all Douglas product terms.
- Category and product pages optimised for search intent.
- Authority built with targeted link building.
A broad, healthy keyword profile of 2,400+ terms and an Authority Score of 29, with growth from ~2,500 to ~10,000 organic visitors per month and top-3 positions for 300 relevant terms (from 50).
Getting more from the traffic
Conversion rate optimisation
What we did
- Watertight conversion tracking set up.
- Product and quote pages clarified.
- A/B tests on the most important landing pages.
We make the same traffic deliver more by removing barriers in the funnel, without extra ad budget.
Visible in AI search engines
Generative Engine Optimization
What we did
- Content structured so AI models recognise the range.
- FAQ and schema structure added.
- Consistent business and product information built up.
Douglashout is now mentioned in AI search engines (17 mentions measured), a growing channel alongside classic SEO.
Our approach
From baseline to a head start.
Baseline
All channels, technology and competition mapped out, so growth can be proven later.
Strategy
A plan per discipline, with clear priorities and measurable goals.
Execution
Accelerated with AI, checked by a strategist. Weekly adjustments.
Scaling
What works gets more budget and reach; the rest we stop.
“Douglashout wanted to be found for Douglas fir. Now it has a strong, broadly visible domain with authority that lasts.”
Who this is for
Would this work for your garden or outdoor construction business too?
Stijgt Online Marketing helps specialists in garden, outdoor construction and timber grow in Google and in AI search engines such as ChatGPT. These are businesses with a clear speciality, a strong season and customers who search by product, material and size. At Douglashout organic traffic grew from around 2,500 to 10,000 visitors per month. The same approach works for, among others:
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Specialist timber merchants
Timber merchants that want to be the authority in one wood type or product group.
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Landscapers
Landscapers and garden builders who want enquiries in their working area.
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Garden centres
Garden centres with a webshop and strong seasonal peaks in spring and summer.
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Fencing and garden timber
Suppliers of fencing, decking and garden timber, where customers search by size and material.
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Garden rooms and canopies
Kits and custom builds, with a long orientation phase and lots of comparing.
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Paving and outdoor materials
Suppliers of paving, gravel and outdoor materials per region.
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Outdoor living webshops
Webshops in garden furniture, outdoor lighting and outdoor kitchens.
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Local suppliers
Businesses with their own delivery area that want to be found in their region.
Free growth plan
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