Client case · Timber merchant
Baxhout.nl: from timber merchant to webshop.
We guided Baxhout through its expansion into a fully fledged webshop, focusing on all wood types and timber merchant terms. We built visibility and authority with SEO, content strategy and solid link building, complemented by Google Ads and conversion rate optimisation.
From timber merchant to webshop
Search engine optimisation & link building
What we did
- Guidance on the expansion into a fully fledged webshop.
- Content strategy around all wood types and timber merchant terms.
- Technical SEO and scalable category and product pages.
- Solid authority building with targeted link building.
A broad profile of 3,500+ keywords and over 10,000 organic visitors per month, with top-3 positions for an ever-growing number of specific timber merchant terms (from 7 to 230).
Advertising for return
Google Ads
What we did
- Search campaign for very specific timber-related terms.
- Managed on cost per conversion and profitability.
- Ongoing search term and ad optimisation.
Google Ads complements the organic growth on commercial timber terms, with budget that scales with return.
Getting more from the traffic
Conversion rate optimisation
What we did
- Watertight conversion tracking set up.
- Webshop and checkout funnel improved.
- A/B tests on the most important templates.
More orders from the same traffic by refining the webshop funnel.
Visible in AI search engines
Generative Engine Optimization
What we did
- Content structured for recognition by AI models.
- FAQ and product schema added.
- Consistent product and business data built up.
Baxhout is mentioned in AI search engines, a growing channel.
Our approach
From baseline to a head start.
Baseline
All channels, technology and competition mapped out, so growth can be proven later.
Strategy
A plan per discipline, with clear priorities and measurable goals.
Execution
Accelerated with AI, checked by a strategist. Weekly adjustments.
Scaling
What works gets more budget and reach; the rest we stop.
“Baxhout grew from timber merchant to a fully fledged webshop, visible for all wood types, with a solid authority profile.”
Who this is for
Would this work for your timber or construction business too?
Stijgt Online Marketing helps timber merchants, building material suppliers and construction businesses grow in Google, Google Ads and AI search engines such as ChatGPT. These are businesses with a broad technical range, where customers search by material, size and application. At Baxhout the number of top-3 keywords grew from 7 to 230. The same approach works for, among others:
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Timber merchants
Timber merchants that want to sell online alongside the yard, to consumers and professionals.
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Building material suppliers
Suppliers of sheet material, insulation and fixings with thousands of products.
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Construction firms and contractors
Businesses that want projects and quote requests in their region.
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Joinery businesses
Carpenters and window frame makers who want to be found for their speciality.
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Installers
Installation businesses with services per region and per application.
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Custom work and cutting service
Businesses that cut or produce to size, where the online order or quote counts.
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B2B and B2C webshops
Webshops that serve both consumers and business customers.
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Businesses with branches
Businesses with one or more branches and their own delivery area.
Free growth plan
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